The Longchamps has been the slogan of the '90s English rock and electronic music, without forgetting the uncouth punk 2 Minutes. It was a revelation last year. Alexander Schuster, a singer who enjoys traveling and listening to cumbia hypermarkets, get off the bondi of returning to work and consider:
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At first we thought re: magazine called we consume ten years ago ... Then we realized that what journalists say the same thing as you think about it, only that much more power. "
By Emiliano Cabaleiro
Photo courtesy of Cecilia Salas
Buenos Aires, March 11 (agency NAN-2011) .- under Many bands seem destined to fail or to remain in force but with a very limited number of followers. Others become more "commercial" to succeed. Viva Elastic refuses to either of these alternatives and seeks success through a unique style and a leader who sees a paradigm shift in music culture. Meanwhile, play continued, the audience grows, sells discs and press the full of praise.
Alejandro Schuster, singer and composer of almost all the songs from the band, is convinced that one must understand the music from the other side. It carries the slogan of the '90s English rock and electronic music, but does not forget his origins, his admiration for the suburban punk 2 minutes, the beer in the neighborhood or the dirt roads of Longchamps. Came by bus, directly from their work, to explain the contradictory rise of a suburban band sounds nineties Britpop and aspires to popularity.
- At first, Viva Elastic was not a serious band, but in recent times became the batteries, took a self-titled album and played all weekend. How was the process?
- When weaPONS a band with your friends and suddenly you see that you spend doing so well that you want shit laughing. But suddenly, when you see that you have a job opportunity or leaving things out there beyond the music can benefit you, you put on a little more serious. Must be harnessed things that happen here, because they spend a lot and passing are blessed. Nor is that now we're saints, but at least we are pleased to start playing well, if not hoarse for that day, the discs are good and are not whispering.
- At what point was that change?
- We had 21 or 22 years. I was just cutting up with my girlfriend and was a re difficult time, I kept myself in fart, super wild. I ruined a pair of concerts taken over by those things. Like the time we played with Rosario Bléfari, that of Suarez, and there were 500 people ... But hey, are things going back.
At age 24, Schuster is still living with his parents at Longchamps, south of Buenos Aires. As a child led him to study painting, but he decided it was not for him and grabbed the guitar. At school he met Matthew Zabala, who now accompanies him on guitar, and has since toured together in the way that leads to Viva elastic, a band with little experience and only one disk is for many one of the best in the under Buenos Aires. His music is characterized by simple structure but with a sound ambitious, neighborhood aesthetics and pop rock imprint.
- Viva Elastic had many media appearances recognized How do you take that?
- I will not lie: At first I thought re, I called a consumer magazine about ten years ago ... But then I realized that what journalists say the same thing as you think about it, only that much more power. If you're thinking there's really worth listening to a CD because I recommend it to a journalist or if it because I recommended a friend.
When playing live, Alejandro gets all the attention. Is expressed with the guitar, body and voice. His style is unique, sing weird, but good. Indecent speech evokes the Palo Pandolfo and delicacy of Robert Smith. While gestures and dances, the guitar seems an extension of their arms. When off the stage, mixing with the public: it is one more. "I talk to everyone. I want to know who is coming to see me, why they do or because that's where you make friends with a chabón. Is good, if I meet someone I say, 'Hey, Venite the dressing room, we'll take a beer', because I have fun, I love meeting people, "he explains.
- And when you compose, do you think the public?
- When I first started writing songs, thinking about how I would when playing, but then I realized that was not important. I like the popular, it is for everyone, which can consume all. What you can hear my mom, dad, an architect or a bricklayer. Not so you can hear only one type of person, because otherwise the communication is very poor, do not build anything. If it is for a select group becomes boring and autodiscriminatorio.
Alejandro says that sports touring hypermarkets and glaring with everything there is to buy silver but will not reach. Always has about a screen: I like movies, cartoon channels and spends hours on the internet. This "over-communication" is where Viva lyrics born Elastic. "The ideas come from movies, images, all day seeing all kinds of information. What happens on the street, on the Internet, on TV, radio. Or you talk to people, their way of acting and the things that happen. That is poetry, "he concludes.
His influences range from Juana La Loca to the Sex Pistols, to Pulp, Nirvana, David Bowie, Radiohead and The London Suede, but also turns to the electronic music of the Chemical Brothers or Daft Punk. This musical variety lacking any logic can be useful to explain how it is that simultaneously hearing today Alfredo Zitarrosa, Julieta Venegas and the electronic avant-garde European label Warp Records. In addition, bluntly confesses he likes to listen to cumbia, and thus downplays rivalry between genders that is slowly disappearing.
- How is the current music scene? Many people say that the best of the music is over ...
- The music went through a part of production and now is not supported by that which transcends: music design. In other words: take different parts from different eras and built from there, is taken from the '60s, '80s and '90s and transformed into what is now. The validity of the music as a method is no longer the same as before. For example, in the 90's bands had four albums and were looking for the fifth based on what they already had. Now what you do is make a record out there is re good, as in the case of The Strokes and Is this it, and suddenly on the third album completely change their gender, they sound completely different. So no transcends both. However, I like what's happening with the music: there are very good songs and not just albums or artists. This is true because the songs are with you.
- Find exponents attractions in the Argentine rock?
- It's the most boring out there. It is very sad that the Argentine rock really, because whatever is in here should be "rock argentino" but ends up creating a kind of metal band that does not enrich the musical culture at all in Argentina. Bands taken by certain archetypes or political forms are considered the Argentine rock. If Street is Argentine rock suck an egg to be me because that band sucks. Same with La Renga, which I do not like anything. If that is the Argentine rock, the truth is sad.
- However, those are the bands that capture much public and Viva Elastic, as you said, aims to achieve that. How do you think can be successful in an environment as inscribed on the market?
- I believe in the forms of identity. Things that happen to me happen to everyone, do not see why you hear a chabón lice can not live Elastic pews because there is no difference. They come only from the political point of view or where we go.
"Everything is for everyone," Alexander repeats. Why does not distinguish between genres and has a very particular musical environment. For now, listen carefully the good wishes and hopes that one day their songs are massive as well as innovative.
MySpace: http://www.myspace.com/vivaelastico
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